It was a ludicrous idea: give away my first book. But I THRIVE on ludicrous. I mean, all you have to do is read the final 2 chapters of Struggle Central to realize how ludicrous I really am. Plus, I used to love mayonnaise sandwiches as a child.
So, ludicrous was the way to go. This past April, I sent my eBook to over 100 of my newsletter subscribers around the world. Completely free.